West Virginia geographically is a bad fit for the Big 12. It sits way out in the Appalachians while the rest of the conference runs vertically up the Great Plains more or less. The closest Big 12 school to Morgantown is Iowa State at approximately 870 miles distance. The Mountaineers will be flying west a lot, and games to be played at Mountaineer Field will raise travel costs for visiting Big 12 schools. The rising cost of travel for the Olympic sports is unpractical. However, West Virginia should be competitive in both football and basketball in the Big 12.