The Big Ten has reemerged as a football power on the field this season, but what is going on at conference headquarters is a big joke. On Monday, the names of the divisions for football were announced: Legends and Leaders. Reaction to the division names has been overwhelmingly negative. A Chicago Tribune poll has 95.4% of voters disapproving, while 4.6% of voters approve of “Legends and Leaders”.
Legends: Iowa, Michigan, Michigan State, Minnesota, Nebraska, Northwestern
|The new Big Ten logo. Notice the "10" formed into the "BIG".|
Big Ten expansion has really been all about the money from the beginning. Sure, Nebraska has a great football program and volleyball program, but what else does it bring to the conference? It is way out on the west flank, 301 miles by car from its nearest conference-mate in Iowa City. Its academics are inferior to the current eleven members of the Big Ten, all of which are members of the Association of American Universities. The academic tradition of the conference was cast aside for athletic revenue, mainly in football. Why not take it a step further and name the divisions for the corporate sponsors willing to pony up the most paper?